Business Administration-Marketing
What Does the Marketing Specialization Have to Offer?
The Marketing program equips students with the strategic, analytical, and creative skills needed to thrive in the competitive global marketplace while integrating a Christian perspective on ethical leadership and service. Grounded in biblical principles, this program emphasizes integrity, stewardship, and the responsibility to use marketing as a tool for positive impact. This program prepares graduates to lead and innovate in diverse marketing roles while upholding values of honesty, fairness, and social responsibility. The student overall objectives are to:
- Develop a strong business foundation by gaining comprehensive knowledge of core business disciplines, including finance, accounting, management, and operations, with a focus on how marketing integrates within these functions.
- Master marketing strategy and consumer behavior by analyzing consumer behavior, market segmentation, and positioning to develop data-driven marketing strategies that drive business growth.
- Leverage digital and social media marketing by utilizing emerging digital technologies, including social media, search engine marketing, and content strategy, to engage target audiences effectively.
- Apply data analytics and market research by conducting market research using qualitative and quantitative methods to assess consumer trends, measure campaign effectiveness, and inform strategic decision-making.
- Develop branding and advertising expertise by creating and managing strong brand identities through integrated marketing communication strategies, including digital and traditional advertising, public relations, and storytelling.
- Enhance leadership and communication skills by cultivating leadership abilities, teamwork, and persuasive communication skills essential for managing marketing teams and working cross-functionally in organizations.
- Gain hands-on experience with real-world applications by engaging in experiential learning through internships, consulting projects, and case studies that mirror challenges faced by leading businesses and marketing agencies.
- Prepare for diverse career opportunities by equipping students with the skills and knowledge necessary to pursue careers in brand management, market research, digital marketing, sales, and public relations while applying Christian ethics in professional decision-making