Business Minor with Management and Marketing Emphasis

The aim of the Business minor with Management/ Marketing Emphasis is to prepare students to think, work, and serve in Management or Marketing, getting people together to accomplish desired goals and objectives through planning, organizing, staffing, leading, and directing an organization-whether in business or ministry. The student should be able to determine products or services which may be of interest to customers as well as develop strong customer relations in a Christian environment.

Required Courses:

  • Choose one:
    • Principles of Marketing (BUSN 3333) or
    • Sports Marketing (BUSN 3303)
  • Business Communication (BUSN 3503)
  • Choose one:
    • Cooperative Work Experience (BUSN 4513)
    • Sports Management (BUSN 4303)
  • Business Ethics (BUSN 3003)
  • Web Page Design (CSCI 3333)
  • Management Principles (MGMT 3303)
  • Entrepreneurship & Small Business Management (BUSN 4203)
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Course Descriptions:

 BUSN 3003 BUSINESS ETHICS 3 hours 
This course examines the ethical problems faced in business practice. The study focuses on relationships with employers, employees, customers, stockholders, suppliers, and society. Prerequisite: PHIL 1112 and BUSN 1523 or permission of instructor.

BUSN 3303 SPORTS MARKETING 3 hours 
This course is designed for students with an interest in sports and business. It highlights the intellectual, spiritual, social, and moral responsibilities of a franchise owner, manager, or player. Instructional areas will include an orientation to the sports industry, economics, event execution, career opportunities, financial risk and decision making, event marketing, advertising and promotion, and legal aspects/contracts from a Christian perspective. Prerequisite: CSCI 2723 and BUSN 1523 or permission of instructor.

BUSN 3333 PRINCIPLES OF MARKETING 3 hours 
This course is a survey of the marketing functions and role of marketing in the organization. Emphasis will be given to the factors that affect consumer behavior, the development and evaluation of an organization's marketing strategies, and the fundamental marketing variables. Prerequisite: BUSN 1523 or permission of Program Director.

BUSN 3503 BUSINESS COMMUNICATION 3 hours 
This course is a study of business communication theory and techniques with emphasis on functional application of interpersonal skills, computer assisted presentations, oral presentations, letters, and reports. Prerequisite: COMM 1113 and BUSN 1523 or permission of Program Director.

BUSN 4303 SPORTS MANAGEMENT 3 hours 
This course is designed to provide insight into key decisions made by managers on the business or mission side of sports with emphasis from a Christian perspective. Text and case studies from actual situations in the field help students analyze management strategies in regard to leagues, clubs, players/athletes and agents, college sports, advertising, sponsorships and endorsements, fan loyalty and branding, news media, stadium capital projects, and financial valuation and profitability. Prerequisite: BUSN 3303 or BUSN 3333 or MGMT 3303 or permission of the instructor. Crosslisted as MGMT 4303.

BUSN 4513 COOPERATIVE WORK EXPERIENCE 3 hours 
This course uses supervised and evaluated work experience to supplement academic training with on-the-job training relevant to the student's career goals. In the parallel plan, up to three hours of credit may be earned with part-time work during the semester or with full-time employment during the summer. In the alternating plan, up to six hours of credit may be earned with full-time employment during a semester. This course may be repeated. Permission of the instructor is required.

CSCI 3333 WEB PAGE DESIGN 3 hours 
This course provides students with all of the skills necessary to design and publish a professional-looking website. Various software applications will be taught allowing students to create and compile all of the components needed for good web pages such as text, graphics, audio, tables, and links. Proper screen layout techniques will be addressed. Students will be introduced to HTML concepts, JavaScript, and other more technical elements of web page creation. Students will be required to create, publish, and maintain their own websites during the course. Prerequisite: CSCI 2723 or permission of instructor.

MGMT 3303 MANAGEMENT PRINCIPLES 3 hours
This course is a study of the eight aspects of managing organizations: planning, decision-making, organizing, staffing, communicating, motivating, leading, and controlling/evaluating with the presentation of principles for application to both not-for-profit and for-profit organizations. Prerequisite: Junior Standing.

MGMT 4203 ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT 3 hours 
This course is a study dealing with the effective management of small firms. It includes determination of appropriate strategy as well as the activities of planning, starting, organizing, directing, and controlling a small business operation. Offered on demand. Prerequisite: MGMT 3303.